Task One: Researching and Understanding

1. Production Role Research

Marketing Manager Role

The role I have been given is the marketing Manager, the skills that you need is good organisational skills, communication skills and need to have a good concept of design. The role before the event is to design posters, leaflets and getting the event into local newspapers and websites and radio. The more the event is publicized the more audience we can capture. An example of this would be if the event went on TV the audience that would be interested would look up more information like on a website or ringing the Venue. A marketing manager should also be able to work under pressure as usually the poster would have to be out prior to the event.  Once the posters have been created then you would use the same theme throughout, so Leaflets, Tickets, signage and programmes. The signage would be for like Car Parking, Toilets, refreshments and Programmes but it all depends on the type of the event.

The leaflets would normally be A5 size this is so the audience can take the leaflet home which has the information of the event; the leaflet would usually have more information than the poster as the poster has to catch the public’s eye and shouldn’t be load with information. The programme should include performer’s names, crew’s name, and name of acts Example if this would be the type of music or the studies. Also the Programme would also include sponsors and so would usually go in the programme for a price. It would also have ‘Thank You’ and upcoming events. Again the programme would have the same theme as the Original posters. On the night of the event the Marketing team would not be needed. The difference between the Market assistant and the Marketing Manager, Is the Marketing Manager has to liase with the Events Manager so if the events manager does like the initial design you have to change it to what they think is suitable. Also you have to delegate roles to the marketing team. As the Marketing Manager you don’t have to design the poster yourself you can get someone else to create the poster by hiring designers in. As the Marketing Manager you can create a press release and get it put in the Newspapers.

 

Skills that are required

·         Organisational Skills

·         Communication Skills

·         People Skills

·         Deadlines

·         Creativity

·         Work well under Pressure

·         Managerial Skills

2. Presentation/Application for the Production Job Role

 

This was the Original PowerPoint that I presented. The bullet points were just rough guide lines that I was going to talk about. The PowerPoint was more of a Prompt for me. I covered information:
Marketing Manager Role
Skills that are needed
Experience
Job Vacancies and how to apply

 Overall I got a distinction on this Presentation ,One reason for this was because I gave clear examples. I also kept on the initial point of the PowerPoint and didn't go off task. Information that was not on the PowerPoint that I covered was information like:
Budgeting
How to Manage my team
Professionalism

Task Two: Planning and Produce Materials

1. Individual calendars to events

These are the monthly Calendars:

This first picture is a months calendar of what needs to happen for the event to run smoothly. This is just a rough estimate of what needs to happen. As you can see on this picture most of the work has to be done this month as the show is the following month.

On this calendar I have two weeks before the event starts.  This week has to be the final drafts.        

2. Team Minutes

On the first week I needed to go up to Reprographics ask Carl to help me and the Marketing team design the poster. On the Monday I went to see Carl with Ideas and he said that we will design something. He told me to come back on the following Monday. This set some of my deadlines back a week. Also in this week I needed to get a picture of dancers to put into the guardian and onto Priestley website.


In this week I had a meeting with Andrew Moore's who works for the local guardian news Paper where I told him what the event is about and what pieces of dance will be there. I also got the poster back and there needed to be changes to it and carl said it will take two days.

I went back to Carl and the poster had been finished and I said that the tickets need to be done

3. Tutor Observation

 

4. Individual Job Role Media Evidence and Documentation

Final Poster Design

This Poster is the FINAL poster that we used for the event. This took over three weeks to Design and there have been many different drafts. One reason why it is on white paper is so that it stands out. Also the picture on the poster is a symbol of movement and the fact that this is a dance show fits within the theme. The poster clearly marks the ticket prices where the venue is at and what the show is called.

First Design Idea

 

This Design was the first design made. One reason for not using this design was because 'Amalgamation' was not easy to read. I know this because I asked members of class and not many could read what it said. Also there was not any directions on the poster as this venue is not the easiest to find.  

Second Design Idea

 

The 2nd design that was designed was better as you could read 'Amalgamation'. The only problem again was the fact that there where know directions and on the right side of the poster looked bare. Other than that the poster looked very effective.  

Amalgamation Tickets

These are the tickets for the show the top ticket was for the first night, one reason why you would know this is because the date is in red and for the following night the date and ticket price is in the colour blue. On the left side the tickets are perforated this is so that the front of house team can easily rip the ticket and keep the small tag. The front of house team keep the little tab because they need to count how many audiences member there are.

Task Three: Practical Application

Evidence of the Event and My Job Role

 

Setting up the Camera in different Rooms

 

Making sure the position of the camera was in the right place so you could see all angles of the room as this was a dance show and dancers move around the space.  

As you can see here On the day on the event I didn't really have much to do as the posters and flyers had been out for weeks. There were only two things I could which was put signs up around Arley Hall (Car Parking and Programmes) Also as the Marketing Manager on the night I was planning on filming the event so we could then sell the show to make more money.

Adherence to H&S - Tutor Observation/ Witness Statement

 

 

GC4- Reschedule Event

 

Unfortunately the Event had to be cancelled due to bad weather and we lost power. The event still had to happen as the dancers and the crew had to be assessed on this event and tickers had been sold. One problem was we had lost the venue so we decided to have the event at college. A problem that we faced was at Arley Hall we were using different rooms so dancers could dances in different rooms at the same time, this is called promenade Theatre.

The event had to change quite a lot from the programmes to the posters and signing. So I had to liase  again with reprographics so they could help me change the posters. The posters were key as they needed to be changed around places such and college and town to the new posters with the new information and the dates and time. Also I had to liase with the dance teachers and not all the dance pieces could have been shown because there wasn't enough time and we were only using one room instead of three. Once the posters had been changed and been put up around different areas I then had the change the programme.

The programme had to be changed a lot as like I said before not all dance pieces were being shown. The programme took the most time as dancers could not attend for different reasons and some dances included more than once dancers. The programme finally got completed on the day of the event and had to be printed on the same day. I had to make sure there were enough programmes for the audiences and had to cut them into the right size.

The biggest problem that we faced was the fact that not all of the audience knew that the event had been cancelled and because we were in the middle of know where we didn't have any signal to tell all. So the next day in college I send emails out saying why the event was cancelled and when and where the event is changing too.

Unfortunately, I didn't really have time to finish the programme to fit in with the theme of the posters and the signage because not everyone was certain about the programme list until the day. I had to get one of the first years to produce a programme that was in black and white which kind of fitted in with the theme.    

Overall the event ran smoothly at college it was just it felt runshed as there wasn't really much planning time as the event got Rescheduled. The hardest part was getting the new posters out and informing the audience.